We have for Matas developed a new graphical universe which links all their OTC products under one clear and coherent umbrella. We developed the new universe through building on-top off and enhancing the existing traditional “green cross” platform. This included creation of new guidelines. Through the new payoff “alt til din sundhed” (English: “Everything for your health”) every OTC product was clearly linked together – communicating the narrative that Matas can and will deliver everything you may require as a consumer – a solution simply accessed by choosing Matas. The platform was tasked to be operational for both tactical and creative messaging. The new graphical platform additionally targeted being usable on animations while still being usable offline, POS and SoMe channels.