The Filtenborg frames are of an exceptional quality and highly aesthetic. With this project our job was to allow these trademarks to really shine. Therefore, we created a new tone of voice and a new visual identity with a clean and modern look and feel. We made the frames centre of attention to show the quality and the attention to detail in the products, and we kept the layout airy and minimalistic to let the design speak for itself – just like all Danish design classics do.