In line with the fun and carefree INGO tone-of-voice, we created a simplistic and charming piggy bank car to show how customers were rewarded with a free litre every time they fuelled 50 litres. It was important that the key image was clear and concise to support the written message, as well as staying within the orange/white visual identity of INGO. The campaign covered a wide range of media including TVC, where we animated the car in a fun and carefree way to make it stand out in the commercial break.