For the Danish and Swedish markets, we created an engaging Facebook competition for INGO that got people commenting, sharing and interacting. There was even one post that got 6,700 comments organically. The success was based on the combination of an attractive price and the creative insight that people are proud of where they come from and love seeing their hometown in the media. Therefore, we created small riddles with symbols of local landmarks and characteristics and asked users to guess what towns INGO is based in. The result was a fun and engaging competition and one of the best performing INGO Facebook campaigns.