Sun Lolly is a brand with many loyal fans, but unfortunately many people believe that the ice-lollies, juices and smoothies are made with a lot of unhealthy additives. The fact is that the Sun Lolly products are anything but artificial, so we created a Nordic communication platform that allowed us to tell this message in a versatile and adaptable way suitable for all markets and products all year round. We chose the word “Naturligvis” as the key word to prove our point – like a stamp approving the headline in a friendly way in line with the brand tone of voice. The “Naturligvis” approach also allowed us to communicate other messages like price and occasions within the same, recognizable framework.