Sun Lolly, known for its triangular ice-lollies, has expanded to include juices and smoothies, perfect for lunchboxes. For our campaign, we embraced a classroom theme inspired by Denmark’s tradition of class parties. We launched a competition where participants could win a gift card and Sun Lolly drinks for a class party by answering questions in Math, Danish, Geography, and Visual Arts in a virtual classroom. The campaign, blending in-store and digital elements, ran in major Danish retailers at the start of the school year.
