When THIELE, the Danish chain of opticians, celebrated their 200th anniversary, it was celebrated in style. We helped create the framework for the campaign and the event, and we developed a special anniversary logo. The logo was the key visual for everything from print ads, TV ads, online banners and instore that we did, and it also adorned the Danish Opera House, were the celebration was held, and the labels of wine bottle on the tables at the party.