In 2021, INGO introduced a new kind of premium fuel at their pumps. We created everything around it from the name Upgrade, the product logo, the pay-off and the visual identity and design guidelines for Upgrade. We were also responsible for the launch campaign, where we chose to highlight the benefits of Upgrade in the headlines while using the hose to shape various symbols that indicate quality and care. The introduction of Upgrade exceeded all expectations and can now be found at all INGO stations.