When Matas created a new supplement in their SKØNT range, they as asked us to come up with a name and a packaging design to match the existing SKØNT brand universe, but still with a distinct look and feel. The supplement supports you in your busy everyday life, and we chose the name ProFokus to emphasise how it can help you stay balanced and on track. We also created the visual look and guidelines for printed media, instore and online and created a series of creative headlines all based on insight on how you feel and act when you are too busy, speaking directly to – and acknowledging – people who might benefit from trying ProFokus.