The real estate developers RED and real estate investors NCAP asked InMind to create a name and visual identity for their new commercial lease in Copenhagen. Following our research phase, we chose to focus on the history of the building. We discovered that the location was once a biscuit factory famous for producing the Marie Kiks biscuit, and we proposed the name "Biscuit House." This unique and memorable name not only pays homage to the building's heritage, but also adds character to the property. InMind also developed a logo to match the name, featuring a sleek and modern design. The visual identity combines a touch of nostalgia with a contemporary urban feel, adding value to tenants, owners, and the surrounding neighborhood.
