The triangular ice-lolly is synonymous with Sun Lolly, but over the years a wide range of ready-to-drink products have been added to the Sun Lolly assortment. The juices and smoothies are perfect for the lunchbox, so we created a theme around the classroom for our campaign. In Denmark it’s common to have a party for everyone in the class to get together and have fun, so we decided to support the fun with a competition where you could win a gift card to shop all you need for the party – and get Sun Lolly drinks for everyone too. To win you had to enter the virtual classroom and answer questions in the categories of Math, Danish, Geography and Visual Arts, seamlessly bridging the look and feel from the trade elements to the digital world. The campaign was launched in all major retailers in Denmark in the first months of the school year.